THE ROLE OF PERFORMANCE MARKETING IN THE GAMING INDUSTRY

How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.Predic

How Machine Learning Improves Ad TargetingAn advertising and marketing project's performance depends on where the advertisements are placed. Taking care of brand safety and security and alignment, along with guaranteeing that the advertisement isn't shown alongside unfavorable or non-factual web content, are important for the success of any kind of